If you read our last three posts (The Buyer's Problem, The Seller's Problem, and The Marketer's Problem), I suspect you remember the stories more than anything else.

Stories are a powerful way to build trust. And trust is the currency of business. Both parties in any deal must earn trust, maintain it, and at times, exchange it. 

What better way to build trust as a seller than to share relevant customer stories with buyers? 

The Problem

Buyers want relevant customer stories. They trust their peers. By sharing relevant customer stories, a salesperson earns trust. "Don't take my word for it, hear what my customers have to say" is a phrase that has worked for centuries.

As a salesperson, you know customer stories are important. I've heard some variation of the phrase "facts tell, stories sell" from every successful sales leader I have had the privilege of working with.  

But sales reps are drowning in information. To read through a company's collection of customer stories to find the perfect one doesn't seem worth the time. And often, it's not clear where these stories even live.

Finally, marketers, who bring these customer stories to life, find themselves burdened with too much work and a process that does not scale. Finding happy customers, creating stories and other content from interviews, webinars, and conference talks, and finally, delivering these stories to Sales when they need it - it's a lot of painful, manual work. On top of an ever-increasing workload.

Our Solution

That's why we are building Peerbound. Peerbound is the world's first AI customer story platform. Our mission is to help companies win their markets by unlocking and amplifying the voices of their customers. 

With Peerbound, marketers go from taking months to create a customer story to doing it in minutes. In fact, our brand promise is that we can help you generate your first case study in six minutes or less. That's not a 50% improvement, that's a 50x improvement over the status quo. The best part is that we give marketers an unprecedented amount of control over the final output. You know your company better than any off-the-shelf AI will, and we believe the best output comes from marketers partnering with AI solutions.

With Peerbound, you can find potential advocates without lifting a finger, create on-brand customer stories, slides, and more in minutes, and deliver the perfect customer story to every sales rep at your company for every open opportunity. 

The net impact? You will win more deals faster, and over time, you will win your market. 

Our Customers

It is a great privilege to help our hard-working customers achieve more success at work. We work with B2B marketers at leading software and services companies. My happiest moments in the past months have involved watching customers see what's possible with Peerbound. 

On our website, you'll notice that we lead with rich, detailed customer stories. I am sick of logo walls that tell you nothing about what a company does for their customers. Logo walls don't build trust. Stories do. That is why you can read our customers' stories right at the top of our homepage. And yes, Peerbound generated all the stories and slides.

What's Next

We are passionate about solving the problems that B2B marketers face today. Too much work, too little time, and ever-increasing expectations. We believe we can help. 

If you'd like to learn more, please sign up for a demo. 

Let's go!