CONTENTS
About Motive
Motive, the leading AI platform for Physical Operations, empowers businesses to enhance safety, boost productivity, and drive profitability. Trusted by over 100,000 customers across industries—including transportation, logistics, construction, field services, oil and energy, retail, and manufacturing—Motive leverages AI-driven solutions to improve operational efficiency, reduce risks, and maximize performance.
Motive’s unified platform helps companies oversee driver safety, vehicle performance, asset tracking, and financial management—all in one place.
At Motive, customers are at the heart of everything the company does. Liza McGraw, a customer marketing manager at Motive, plays a strategic role in developing customer relationships that transform happy customers into raving fans of Motive.
Motive, the leading AI platform for Physical Operations, empowers businesses to enhance safety, boost productivity, and drive profitability. Trusted by over 100,000 customers across industries—including transportation, logistics, construction, field services, oil and energy, retail, and manufacturing—Motive leverages AI-driven solutions to improve operational efficiency, reduce risks, and maximize performance.
Motive’s unified platform helps companies oversee driver safety, vehicle performance, asset tracking, and financial management—all in one place.
At Motive, customers are at the heart of everything the company does. Liza McGraw, a customer marketing manager at Motive, plays a strategic role in developing customer relationships that transform happy customers into raving fans of Motive.
Motive, the leading AI platform for Physical Operations, empowers businesses to enhance safety, boost productivity, and drive profitability. Trusted by over 100,000 customers across industries—including transportation, logistics, construction, field services, oil and energy, retail, and manufacturing—Motive leverages AI-driven solutions to improve operational efficiency, reduce risks, and maximize performance.
Motive’s unified platform helps companies oversee driver safety, vehicle performance, asset tracking, and financial management—all in one place.
At Motive, customers are at the heart of everything the company does. Liza McGraw, a customer marketing manager at Motive, plays a strategic role in developing customer relationships that transform happy customers into raving fans of Motive.
Motive, the leading AI platform for Physical Operations, empowers businesses to enhance safety, boost productivity, and drive profitability. Trusted by over 100,000 customers across industries—including transportation, logistics, construction, field services, oil and energy, retail, and manufacturing—Motive leverages AI-driven solutions to improve operational efficiency, reduce risks, and maximize performance.
Motive’s unified platform helps companies oversee driver safety, vehicle performance, asset tracking, and financial management—all in one place.
At Motive, customers are at the heart of everything the company does. Liza McGraw, a customer marketing manager at Motive, plays a strategic role in developing customer relationships that transform happy customers into raving fans of Motive.
Scaling Advocacy Efforts for 100,000 Customers – Not Easy!
With a large and diverse customer base, staying on top of each customer’s positive experiences proved a hurdle for Motive’s customer marketing team. Building authentic connections, discovering hidden advocates, and gathering relevant customer proof at scale all pose challenges, especially due to the time-intensive nature of the process.
“In the past, we had to rely really heavily on the CSMs to tell us who our best advocates should be. I found that we relied on the same customers often, because they were the ones we knew we had a good relationship with and we needed the request fulfilled so quickly.” – Liza McGraw
Previously, Motive depended on its customer success managers (CSMs) to nominate potential advocates. This led to two issues:
(1) relying solely on strategic CSMs meant that stories from mid-sized or lesser-known customers often went unnoticed. This created a gap for the Sales team, as buyers want to hear from customers who truly reflect their own challenges and successes—not just the largest, most well-known brands. With a customer base of over 100,000, some of our most influential voices were hidden in plain sight, missing the opportunity to be elevated and amplified.
(2) the process took too much time and manual effort, leading to frustration across departments.
In addition to the above challenges, the team at Motive found it daunting to keep track of an ever-growing library of customer proof in a spreadsheet – stories, videos, quotes, use cases, peer reviews, testimonials, and more – across multiple industries, geographies, and business segments.
With a large and diverse customer base, staying on top of each customer’s positive experiences proved a hurdle for Motive’s customer marketing team. Building authentic connections, discovering hidden advocates, and gathering relevant customer proof at scale all pose challenges, especially due to the time-intensive nature of the process.
“In the past, we had to rely really heavily on the CSMs to tell us who our best advocates should be. I found that we relied on the same customers often, because they were the ones we knew we had a good relationship with and we needed the request fulfilled so quickly.” – Liza McGraw
Previously, Motive depended on its customer success managers (CSMs) to nominate potential advocates. This led to two issues:
(1) relying solely on strategic CSMs meant that stories from mid-sized or lesser-known customers often went unnoticed. This created a gap for the Sales team, as buyers want to hear from customers who truly reflect their own challenges and successes—not just the largest, most well-known brands. With a customer base of over 100,000, some of our most influential voices were hidden in plain sight, missing the opportunity to be elevated and amplified.
(2) the process took too much time and manual effort, leading to frustration across departments.
In addition to the above challenges, the team at Motive found it daunting to keep track of an ever-growing library of customer proof in a spreadsheet – stories, videos, quotes, use cases, peer reviews, testimonials, and more – across multiple industries, geographies, and business segments.
With a large and diverse customer base, staying on top of each customer’s positive experiences proved a hurdle for Motive’s customer marketing team. Building authentic connections, discovering hidden advocates, and gathering relevant customer proof at scale all pose challenges, especially due to the time-intensive nature of the process.
“In the past, we had to rely really heavily on the CSMs to tell us who our best advocates should be. I found that we relied on the same customers often, because they were the ones we knew we had a good relationship with and we needed the request fulfilled so quickly.” – Liza McGraw
Previously, Motive depended on its customer success managers (CSMs) to nominate potential advocates. This led to two issues:
(1) relying solely on strategic CSMs meant that stories from mid-sized or lesser-known customers often went unnoticed. This created a gap for the Sales team, as buyers want to hear from customers who truly reflect their own challenges and successes—not just the largest, most well-known brands. With a customer base of over 100,000, some of our most influential voices were hidden in plain sight, missing the opportunity to be elevated and amplified.
(2) the process took too much time and manual effort, leading to frustration across departments.
In addition to the above challenges, the team at Motive found it daunting to keep track of an ever-growing library of customer proof in a spreadsheet – stories, videos, quotes, use cases, peer reviews, testimonials, and more – across multiple industries, geographies, and business segments.
With a large and diverse customer base, staying on top of each customer’s positive experiences proved a hurdle for Motive’s customer marketing team. Building authentic connections, discovering hidden advocates, and gathering relevant customer proof at scale all pose challenges, especially due to the time-intensive nature of the process.
“In the past, we had to rely really heavily on the CSMs to tell us who our best advocates should be. I found that we relied on the same customers often, because they were the ones we knew we had a good relationship with and we needed the request fulfilled so quickly.” – Liza McGraw
Previously, Motive depended on its customer success managers (CSMs) to nominate potential advocates. This led to two issues:
(1) relying solely on strategic CSMs meant that stories from mid-sized or lesser-known customers often went unnoticed. This created a gap for the Sales team, as buyers want to hear from customers who truly reflect their own challenges and successes—not just the largest, most well-known brands. With a customer base of over 100,000, some of our most influential voices were hidden in plain sight, missing the opportunity to be elevated and amplified.
(2) the process took too much time and manual effort, leading to frustration across departments.
In addition to the above challenges, the team at Motive found it daunting to keep track of an ever-growing library of customer proof in a spreadsheet – stories, videos, quotes, use cases, peer reviews, testimonials, and more – across multiple industries, geographies, and business segments.
Peerbound, Phase 1: Creating 10x the Customer Proof in 1/10th of the Time
When Motive started using Peerbound, the time spent creating customer stories dropped dramatically. Before Peerbound, writing a single case study took about eight hours spread over two weeks. After implementing Peerbound, Liza recalls, “From our annual customer conference, we had 12 customer in-person interviews that became amazing stories that fueled our marketing engine for the year. We used Peerbound to produce first drafts in 30 seconds each time, compared to the 8 hours it used to take per interview, which is a 99.9% improvement. The technology is game-changing.”
But what about the quality? Motive’s content marketers had set a high bar for writing quality, and Motive had a clear brand voice and tone that Peerbound would need to match in order to prove effective and worth the investment.
The Peerbound team worked directly with Motive’s content marketers to create customer story templates specifically for Motive, ensuring that Peerbound’s output matched Motive’s distinct brand voice, writing style, and story structure preferences.
Joe Vignolo, the director of content marketing & brand strategy at Motive, says, “the Peerbound team worked with us closely to improve the quality of their first drafts in a big way. We now have a strong foundation to build on. With our template, Peerbound creates high-quality first drafts.”
Since adopting Peerbound, Motive’s team has produced around 40 case studies or drafts in under a year, far exceeding their previous output while spending less time on the initial draft stage. The team has successfully met its content goals with the help of Peerbound, but their senior writer still takes the time to refine each piece, ensuring it feels authentic and effectively highlights the significant value Motive delivers to its 100,000+ customers worldwide.
When Motive started using Peerbound, the time spent creating customer stories dropped dramatically. Before Peerbound, writing a single case study took about eight hours spread over two weeks. After implementing Peerbound, Liza recalls, “From our annual customer conference, we had 12 customer in-person interviews that became amazing stories that fueled our marketing engine for the year. We used Peerbound to produce first drafts in 30 seconds each time, compared to the 8 hours it used to take per interview, which is a 99.9% improvement. The technology is game-changing.”
But what about the quality? Motive’s content marketers had set a high bar for writing quality, and Motive had a clear brand voice and tone that Peerbound would need to match in order to prove effective and worth the investment.
The Peerbound team worked directly with Motive’s content marketers to create customer story templates specifically for Motive, ensuring that Peerbound’s output matched Motive’s distinct brand voice, writing style, and story structure preferences.
Joe Vignolo, the director of content marketing & brand strategy at Motive, says, “the Peerbound team worked with us closely to improve the quality of their first drafts in a big way. We now have a strong foundation to build on. With our template, Peerbound creates high-quality first drafts.”
Since adopting Peerbound, Motive’s team has produced around 40 case studies or drafts in under a year, far exceeding their previous output while spending less time on the initial draft stage. The team has successfully met its content goals with the help of Peerbound, but their senior writer still takes the time to refine each piece, ensuring it feels authentic and effectively highlights the significant value Motive delivers to its 100,000+ customers worldwide.
When Motive started using Peerbound, the time spent creating customer stories dropped dramatically. Before Peerbound, writing a single case study took about eight hours spread over two weeks. After implementing Peerbound, Liza recalls, “From our annual customer conference, we had 12 customer in-person interviews that became amazing stories that fueled our marketing engine for the year. We used Peerbound to produce first drafts in 30 seconds each time, compared to the 8 hours it used to take per interview, which is a 99.9% improvement. The technology is game-changing.”
But what about the quality? Motive’s content marketers had set a high bar for writing quality, and Motive had a clear brand voice and tone that Peerbound would need to match in order to prove effective and worth the investment.
The Peerbound team worked directly with Motive’s content marketers to create customer story templates specifically for Motive, ensuring that Peerbound’s output matched Motive’s distinct brand voice, writing style, and story structure preferences.
Joe Vignolo, the director of content marketing & brand strategy at Motive, says, “the Peerbound team worked with us closely to improve the quality of their first drafts in a big way. We now have a strong foundation to build on. With our template, Peerbound creates high-quality first drafts.”
Since adopting Peerbound, Motive’s team has produced around 40 case studies or drafts in under a year, far exceeding their previous output while spending less time on the initial draft stage. The team has successfully met its content goals with the help of Peerbound, but their senior writer still takes the time to refine each piece, ensuring it feels authentic and effectively highlights the significant value Motive delivers to its 100,000+ customers worldwide.
When Motive started using Peerbound, the time spent creating customer stories dropped dramatically. Before Peerbound, writing a single case study took about eight hours spread over two weeks. After implementing Peerbound, Liza recalls, “From our annual customer conference, we had 12 customer in-person interviews that became amazing stories that fueled our marketing engine for the year. We used Peerbound to produce first drafts in 30 seconds each time, compared to the 8 hours it used to take per interview, which is a 99.9% improvement. The technology is game-changing.”
But what about the quality? Motive’s content marketers had set a high bar for writing quality, and Motive had a clear brand voice and tone that Peerbound would need to match in order to prove effective and worth the investment.
The Peerbound team worked directly with Motive’s content marketers to create customer story templates specifically for Motive, ensuring that Peerbound’s output matched Motive’s distinct brand voice, writing style, and story structure preferences.
Joe Vignolo, the director of content marketing & brand strategy at Motive, says, “the Peerbound team worked with us closely to improve the quality of their first drafts in a big way. We now have a strong foundation to build on. With our template, Peerbound creates high-quality first drafts.”
Since adopting Peerbound, Motive’s team has produced around 40 case studies or drafts in under a year, far exceeding their previous output while spending less time on the initial draft stage. The team has successfully met its content goals with the help of Peerbound, but their senior writer still takes the time to refine each piece, ensuring it feels authentic and effectively highlights the significant value Motive delivers to its 100,000+ customers worldwide.
Peerbound, Phase 2: Discovering New Advocates with Peerbound’s Moments
One of Peerbound’s most transformative features is Moments, allowing teams to highlight impactful quotes and feedback effortlessly.
Moments allows Motive to quickly identify passionate customers who might be willing to share their stories for certain opportunities—sometimes in just minutes. For example, Liza found a customer who left a glowing G2 review in the Peerbound platform, checked their product usage, and lined them up for a media interview—all in a single day. Beyond saving time, the real-time insights help Liza and her team spot unique experiences and fresh advocacy opportunities, strengthening Motive’s relationships with its customers. “Our product and product marketing teams have leveraged these insights for deeper analysis into how customers perceive the platform,” says Liza.
One of Peerbound’s most transformative features is Moments, allowing teams to highlight impactful quotes and feedback effortlessly.
Moments allows Motive to quickly identify passionate customers who might be willing to share their stories for certain opportunities—sometimes in just minutes. For example, Liza found a customer who left a glowing G2 review in the Peerbound platform, checked their product usage, and lined them up for a media interview—all in a single day. Beyond saving time, the real-time insights help Liza and her team spot unique experiences and fresh advocacy opportunities, strengthening Motive’s relationships with its customers. “Our product and product marketing teams have leveraged these insights for deeper analysis into how customers perceive the platform,” says Liza.
One of Peerbound’s most transformative features is Moments, allowing teams to highlight impactful quotes and feedback effortlessly.
Moments allows Motive to quickly identify passionate customers who might be willing to share their stories for certain opportunities—sometimes in just minutes. For example, Liza found a customer who left a glowing G2 review in the Peerbound platform, checked their product usage, and lined them up for a media interview—all in a single day. Beyond saving time, the real-time insights help Liza and her team spot unique experiences and fresh advocacy opportunities, strengthening Motive’s relationships with its customers. “Our product and product marketing teams have leveraged these insights for deeper analysis into how customers perceive the platform,” says Liza.
One of Peerbound’s most transformative features is Moments, allowing teams to highlight impactful quotes and feedback effortlessly.
Moments allows Motive to quickly identify passionate customers who might be willing to share their stories for certain opportunities—sometimes in just minutes. For example, Liza found a customer who left a glowing G2 review in the Peerbound platform, checked their product usage, and lined them up for a media interview—all in a single day. Beyond saving time, the real-time insights help Liza and her team spot unique experiences and fresh advocacy opportunities, strengthening Motive’s relationships with its customers. “Our product and product marketing teams have leveraged these insights for deeper analysis into how customers perceive the platform,” says Liza.
Evolving Into an Advocacy Platform
Peerbound initially solved Motive’s need for faster, more efficient content creation. However, it soon became clear that it could do much more. “What started as a tool to produce content faster has evolved into a full-blown advocacy platform,” Liza says. Peerbound not only speeds up writing and editing but also helps uncover meaningful stories and opportunities that might otherwise go unnoticed.
The platform’s ever-growing capabilities excite Liza and her team. “I'm excited to see Peerbound evolve into a complete advocacy platform, something we’ve never had before. The Moments feature has provided our organization with valuable daily customer insights, helping us stay more connected than ever.” she adds. This broader utility makes it an essential part of Motive’s customer marketing strategy.
Peerbound initially solved Motive’s need for faster, more efficient content creation. However, it soon became clear that it could do much more. “What started as a tool to produce content faster has evolved into a full-blown advocacy platform,” Liza says. Peerbound not only speeds up writing and editing but also helps uncover meaningful stories and opportunities that might otherwise go unnoticed.
The platform’s ever-growing capabilities excite Liza and her team. “I'm excited to see Peerbound evolve into a complete advocacy platform, something we’ve never had before. The Moments feature has provided our organization with valuable daily customer insights, helping us stay more connected than ever.” she adds. This broader utility makes it an essential part of Motive’s customer marketing strategy.
Peerbound initially solved Motive’s need for faster, more efficient content creation. However, it soon became clear that it could do much more. “What started as a tool to produce content faster has evolved into a full-blown advocacy platform,” Liza says. Peerbound not only speeds up writing and editing but also helps uncover meaningful stories and opportunities that might otherwise go unnoticed.
The platform’s ever-growing capabilities excite Liza and her team. “I'm excited to see Peerbound evolve into a complete advocacy platform, something we’ve never had before. The Moments feature has provided our organization with valuable daily customer insights, helping us stay more connected than ever.” she adds. This broader utility makes it an essential part of Motive’s customer marketing strategy.
Peerbound initially solved Motive’s need for faster, more efficient content creation. However, it soon became clear that it could do much more. “What started as a tool to produce content faster has evolved into a full-blown advocacy platform,” Liza says. Peerbound not only speeds up writing and editing but also helps uncover meaningful stories and opportunities that might otherwise go unnoticed.
The platform’s ever-growing capabilities excite Liza and her team. “I'm excited to see Peerbound evolve into a complete advocacy platform, something we’ve never had before. The Moments feature has provided our organization with valuable daily customer insights, helping us stay more connected than ever.” she adds. This broader utility makes it an essential part of Motive’s customer marketing strategy.
Seamless Integration and Ease of Use
According to Liza, learning to use Peerbound took only three minutes, which speaks to how intuitive and user-friendly the platform is. She also praises Peerbound’s speed and visual interface. “As soon as the draft is done, you see the chosen quotes and the summary—it’s just done,” she explains. This means the team can spend less time wrestling with content and more time focusing on strategic tasks, like building relationships.
Peerbound’s Slack integration has been a particular game changer. “I use Slack eight hours a day, and Peerbound helps streamline my daily reference requests,” Liza shares. This integration lets her search for content, manage tasks, and gather insights right inside Slack, saving even more time. “I just asked Peerbound for a request, and boom it’s there,” she says.
According to Liza, learning to use Peerbound took only three minutes, which speaks to how intuitive and user-friendly the platform is. She also praises Peerbound’s speed and visual interface. “As soon as the draft is done, you see the chosen quotes and the summary—it’s just done,” she explains. This means the team can spend less time wrestling with content and more time focusing on strategic tasks, like building relationships.
Peerbound’s Slack integration has been a particular game changer. “I use Slack eight hours a day, and Peerbound helps streamline my daily reference requests,” Liza shares. This integration lets her search for content, manage tasks, and gather insights right inside Slack, saving even more time. “I just asked Peerbound for a request, and boom it’s there,” she says.
According to Liza, learning to use Peerbound took only three minutes, which speaks to how intuitive and user-friendly the platform is. She also praises Peerbound’s speed and visual interface. “As soon as the draft is done, you see the chosen quotes and the summary—it’s just done,” she explains. This means the team can spend less time wrestling with content and more time focusing on strategic tasks, like building relationships.
Peerbound’s Slack integration has been a particular game changer. “I use Slack eight hours a day, and Peerbound helps streamline my daily reference requests,” Liza shares. This integration lets her search for content, manage tasks, and gather insights right inside Slack, saving even more time. “I just asked Peerbound for a request, and boom it’s there,” she says.
According to Liza, learning to use Peerbound took only three minutes, which speaks to how intuitive and user-friendly the platform is. She also praises Peerbound’s speed and visual interface. “As soon as the draft is done, you see the chosen quotes and the summary—it’s just done,” she explains. This means the team can spend less time wrestling with content and more time focusing on strategic tasks, like building relationships.
Peerbound’s Slack integration has been a particular game changer. “I use Slack eight hours a day, and Peerbound helps streamline my daily reference requests,” Liza shares. This integration lets her search for content, manage tasks, and gather insights right inside Slack, saving even more time. “I just asked Peerbound for a request, and boom it’s there,” she says.
Executive Buy-In and Team Impact
Executive Buy-In and Team Impact
The positive impact of Peerbound has been so clear that it’s caught the attention of Motive’s leadership. “The success Peerbound has achieved with us in such a short time has helped secure executive buy-in,” Liza notes. This endorsement highlights how valuable the Peerbound platform has become for the entire organization.
By automating tasks that used to eat up hours, Peerbound has freed team members to work on bigger-picture initiatives. Liza compares it to having another team member on board: “Using Peerbound feels like having a third customer marketing manager on our team.” This shift boosts both productivity and team morale.
The positive impact of Peerbound has been so clear that it’s caught the attention of Motive’s leadership. “The success Peerbound has achieved with us in such a short time has helped secure executive buy-in,” Liza notes. This endorsement highlights how valuable the Peerbound platform has become for the entire organization.
By automating tasks that used to eat up hours, Peerbound has freed team members to work on bigger-picture initiatives. Liza compares it to having another team member on board: “Using Peerbound feels like having a third customer marketing manager on our team.” This shift boosts both productivity and team morale.
The positive impact of Peerbound has been so clear that it’s caught the attention of Motive’s leadership. “The success Peerbound has achieved with us in such a short time has helped secure executive buy-in,” Liza notes. This endorsement highlights how valuable the Peerbound platform has become for the entire organization.
By automating tasks that used to eat up hours, Peerbound has freed team members to work on bigger-picture initiatives. Liza compares it to having another team member on board: “Using Peerbound feels like having a third customer marketing manager on our team.” This shift boosts both productivity and team morale.
The positive impact of Peerbound has been so clear that it’s caught the attention of Motive’s leadership. “The success Peerbound has achieved with us in such a short time has helped secure executive buy-in,” Liza notes. This endorsement highlights how valuable the Peerbound platform has become for the entire organization.
By automating tasks that used to eat up hours, Peerbound has freed team members to work on bigger-picture initiatives. Liza compares it to having another team member on board: “Using Peerbound feels like having a third customer marketing manager on our team.” This shift boosts both productivity and team morale.
Rapidly Solving Long-Standing Challenges
Rapidly Solving Long-Standing Challenges
For Motive, Peerbound has become a game-changer. “I’m a big believer in Peerbound because I’ve never had a single solution that solves so many challenges in such a short amount of time,” Liza says. The platform’s ability to quickly understand interviews and produce high-quality drafts preserves the authentic voice of each customer while cutting content creation time to a fraction of what it used to be.
As Joe sums it up, “I’m excited to see how much more we can accomplish with Peerbound.” Thanks to Peerbound, Motive’s customer marketing team is hitting its goals faster than ever, showcasing genuine stories that shine a light on the people and businesses Motive supports every day.
For Motive, Peerbound has become a game-changer. “I’m a big believer in Peerbound because I’ve never had a single solution that solves so many challenges in such a short amount of time,” Liza says. The platform’s ability to quickly understand interviews and produce high-quality drafts preserves the authentic voice of each customer while cutting content creation time to a fraction of what it used to be.
As Joe sums it up, “I’m excited to see how much more we can accomplish with Peerbound.” Thanks to Peerbound, Motive’s customer marketing team is hitting its goals faster than ever, showcasing genuine stories that shine a light on the people and businesses Motive supports every day.
For Motive, Peerbound has become a game-changer. “I’m a big believer in Peerbound because I’ve never had a single solution that solves so many challenges in such a short amount of time,” Liza says. The platform’s ability to quickly understand interviews and produce high-quality drafts preserves the authentic voice of each customer while cutting content creation time to a fraction of what it used to be.
As Joe sums it up, “I’m excited to see how much more we can accomplish with Peerbound.” Thanks to Peerbound, Motive’s customer marketing team is hitting its goals faster than ever, showcasing genuine stories that shine a light on the people and businesses Motive supports every day.
For Motive, Peerbound has become a game-changer. “I’m a big believer in Peerbound because I’ve never had a single solution that solves so many challenges in such a short amount of time,” Liza says. The platform’s ability to quickly understand interviews and produce high-quality drafts preserves the authentic voice of each customer while cutting content creation time to a fraction of what it used to be.
As Joe sums it up, “I’m excited to see how much more we can accomplish with Peerbound.” Thanks to Peerbound, Motive’s customer marketing team is hitting its goals faster than ever, showcasing genuine stories that shine a light on the people and businesses Motive supports every day.
