Buyers trust their peers. By sharing relevant customer proof, a salesperson earns trust. But most companies struggle to find, create, and deliver customer proof at the speed sales teams need them. The gap between having happy customers and turning their voices into pipeline is where deals stall.
If you read our last three posts (The Buyer's Problem, The Seller's Problem, and The Marketer's Problem), I suspect you remember the stories more than anything else. Stories are a powerful way to build trust. And trust is the currency of business. Both parties in any deal must earn trust, maintain it, and at times, exchange it.
What better way to build trust as a seller than to share relevant customer proof with buyers?
Why do buyers trust customer proof more than sales pitches?
Buyers want relevant proof from people like them. They trust their peers. "Don't take my word for it, hear what my customers have to say" is a phrase that has worked for centuries.
As a salesperson, you know customer proof is important. I've heard some variation of the phrase "facts tell, stories sell" from every successful sales leader I have had the privilege of working with. The most effective form of selling isn’t pitching. It’s proving.
Why can't sales reps find the right customer proof?
Sales reps are drowning in information. To read through a company's collection of customer quotes, case studies, and slide decks to find the perfect one doesn't seem worth the time. And often, it's not clear where this proof even lives.
The result is that reps go into deals without the most powerful trust-building tool they have. A relevant piece of proof from a customer who looks like their buyer.
Why is creating customer proof so painful for marketers?
Marketers, who bring customer proof to life, find themselves burdened with too much work and a process that does not scale. Finding happy customers, creating case studies and other content from interviews, webinars, and conference talks, and finally, delivering these case studies to Sales when they need it - it's a lot of painful, manual work. On top of an ever-increasing workload.
How does Peerbound solve the customer proof problem?
Peerbound is an AI-native customer proof platform. Our mission is to help companies win their markets by unlocking and amplifying the voices of their happy customers.
Peerbound's AI listens to your customer calls, reviews, surveys, conference talks, and webinars, and surfaces advocates and proof points automatically. All of that content, scattered across different sources, comes into Peerbound and becomes a system of record for customer proof and customer intelligence. One of our customers, Lattice, unlocked 18,000 moments (quotes and use cases from real customer conversations) without their team lifting a finger.
From there, you can turn a single recording into an on-brand customer story draft in about ninety seconds. Our customers say it gets them 90% of the way there. Then you refine it, because you know your company and your customers better than any AI will. The best output comes from marketers partnering with AI, not handing the keys over to it.
And once that proof exists, it goes to work. Our AI delivers personalized customer proof to your sales reps via Slack and email, matched to the deals they're working right now. Reps ask questions in Slack and get answers in fifteen seconds. At Lattice, Proactive Proof emails see nearly 70% open rates across the sales team.
The net impact? You will win more deals faster, and over time, you will win your market.
Who uses Peerbound?
It is a great privilege to help our hard-working customers achieve more success at work. We work with B2B marketers at leading software and services companies. My happiest moments in the past months have involved watching customers see what's possible with Peerbound.
On our website, you'll notice that we lead with rich, detailed customer stories and testimonials. I am sick of logo walls that tell you nothing about what a company does for their customers. Logo walls don't build trust. Real voices do. That is why you can read our customers' stories right at the top of our homepage. And yes, Peerbound generated all the stories and slides.
What's next for Peerbound?
We are passionate about solving the problems that B2B marketers face today. Too much work, too little time, and ever-increasing expectations. We believe we can help.
If you'd like to learn more, please sign up for a demo.
Let's go!
