Braze is a leading customer engagement platform that helps brands engage with their customers authentically through cross-channel messaging experiences. The powerful platform incorporates a broad suite of features for Al-powered experimentation and optimization, journey orchestration, data integrations, and more. 

Education is a core pillar of the Braze user experience, and their dedicated Braze Learning team offers a comprehensive library of eLearning paths, virtual trainings, certifications, and more to help users master the platform. As they expanded their offerings to include dedicated in-person trainings, Braze Learning needed a compelling way to highlight the benefits of their services and improve their ability to sell their bespoke packages. 

The Challenge

Jesse Abing, Director of Customer and Partner Training and Curriculum at Braze, outlined the challenge ahead: "We were evolving our education offerings and needed a way to better promote them in different spaces, whether that's on social, in sales pitches, at events and more." 

Despite having a long list of happy learners, creating case studies and testimonials to showcase their success was time-consuming for the team. As Jesse noted, "It would have taken me 10 to 15 hours to write one case study from beginning to end, including interviews. With Peerbound, it took an hour."

Choosing Peerbound

Given the significant time and resource investment it would take to produce these materials internally, Braze sought an external solution. Austin Spivey, Operations and Engagement Lead for Braze Learning, highlighted the efficiency Peerbound brought to the process: "It wasn't as easy to prioritize capturing these stories without the help of a system like Peerbound that can generate the stories for us quickly, well, and in formats that are easy for us to distribute." 

In addition to streamlining the creation of case studies and testimonials, Braze appreciated the consultative approach of Peerbound's team. Jesse reflected, "Having a thought partner to work with on how to leverage and position these assets has made things so much easier for us. The collaborative approach has been super valuable."

Solution and Results

Peerbound provided Braze with a seamless and efficient way to gather, create, and distribute case studies and testimonials, improving their ability to effectively position, pitch, and sell their services. With the customer stories generated through Peerbound, Braze Learning is able to:

• Increase Awareness for their Offerings: These engaging stories have helped Braze Learning improve visibility and awareness at global events. Austin shared, "Having customer testimonials at a high visibility space like one of our global events lends credence to our program and shows that there are active Braze customers that are engaged with the learning program. We hadn't had anything like that at past events before our partnership with Peerbound, and having the testimonials added an extra layer of excitement to our presence there."

• Increase Demand for their Offerings: The testimonials have become vital tools for the sales team, enhancing adoption of Braze Learning’s offerings. Jesse noted, "The sales team's biggest ask from us is for more use cases, case studies, and testimonials, because that's what really helps them drive that message home to their customers. With Peerbound, we're able to keep up with the pace of the sales team’s demand."

• All While Saving Time and Resources: Between getting from interview to story assets in a matter of minutes using AI, to having a central platform to manage approvals and story inventory, Braze Learning benefits from the speed and organization of the process with Peerbound. As Austin emphasized, "It would have taken me a full week post-interview to compile all the case study assets and begin the customer approval process. Peerbound's ability to handle story creation, asset generation, and approvals is a huge time saver. It’s an amazing investment that will pay for itself very quickly.”

With Peerbound, Braze Learning is now able to highlight their offerings across a broad range of go-to-market activities, all while reducing the time and resources needed to make it happen. Jesse closed by saying: "Peerbound has been such a great investment already, and we’re excited about where our partnership will go from here."