Iterable is the AI-powered cross-channel communication platform that brings together real-time customer data to create experiences to activate customers across channels in record time. By integrating email, SMS, push notifications, and more, Iterable helps companies engage with their customers in personalized and meaningful ways, driving better customer experiences and growth.
Iterable’s customer success stories showcase the remarkable achievements and demonstrated advantages of partnership, inspiring both potential and existing clients to embrace and expand their use of Iterable, fueling business growth and driving stronger customer relationships. But with a single person putting together customer stories and an ever-expanding customer base providing a wealth of success stories to tell, Iterable was ready to enhance their customer story creation process.
The Challenge
Iterable's primary challenge was an inefficiency in scaling their customer story process. The process was not only time-consuming but also required significant effort to ensure the stories were aligned with Iterable's brand voice and positioning. Working with external writers comes with its own set of challenges, such as the writers' unfamiliarity with Iterable's positioning and the additional time required to provide them with necessary materials.
Jessica Hooper, the Senior Customer Marketing Manager at Iterable, explained, "As a team of one responsible for all of our customer stories, the biggest challenge for me is bandwidth. Between identifying the customers, doing the customer interview, digesting the interview which can take hours, to creating the actual story, we needed to find a more efficient way to optimize the process. We wanted to create more output with less effort, and that's why we turned to Peerbound."
Choosing Peerbound
Jessica immediately saw Peerbound’s potential to address Iterable's challenges. Peerbound's ability to generate stories quickly using AI and learn over time to match the brand's voice was particularly appealing.
Additionally, the usability of Peerbound was a significant factor in Jessica's decision. She emphasized the importance of user-friendly tools that do not require a steep learning curve, especially when multiple team members are involved.
"I always look at the usability of a new tool. Peerbound is user-friendly and straightforward, unlike other complicated tools that take time to learn. It needs to be easy to use, especially when our main objective is to increase efficiency," she said.
Amplifying Impact
Since implementing Peerbound, Iterable has seen a dramatic improvement in their customer story production process. The time required to create a case study has been reduced by 50%, allowing Jessica and her team to focus on other critical tasks, such as identifying new customers for stories and conducting more interviews. "Peerbound has been a breeze to work with. The team is very supportive and responsive, and most importantly, listens to our needs as they continue to innovate," Jessica added.
From bringing new customers in the door to improving retention, adoption, and growth with existing customers, “customer stories help us drive sales and get our customers stickier with our product,” Jessica emphasized. With Peerbound streamlining the customer story production process, Iterable's marketing team can now support the expansion of their customer base more efficiently and effectively.
Iterable's Customer Stories in the Wild →
Sunny Manivannan
