Jacquard is a marketing technology company that provides enterprise tooling for marketers who need to produce brand messaging that resonates everywhere. Their platform leverages artificial intelligence to create, optimize, and personalize high-performing marketing copy for various digital channels, including email, social media, and web advertising. 

In preparation for their rebrand, Jacquard needed to capture new customer testimonials and stories to support their refreshed messaging. However, creating customer stories was time-consuming and often got delayed due to lengthy internal processes and competing priorities.

The Challenge

Rebranding a company is a massive undertaking, requiring months of planning across the business to ensure a smooth transition. As Verity Jennings, Product Marketing Manager at Jacquard, explained, "We came to Peerbound at a time when the company was about to undergo a massive change. We were about to do a rebrand and rename, and we knew that we needed a bunch of customer testimonials and case studies to really support and bolster the launch." 

But the existing process for creating these customer stories involved multiple time-consuming steps, including transcribing the conversations and then manually extracting and refining key quotes. 

Choosing Peerbound

Jacquard decided to partner with Peerbound to streamline and expedite what was historically a cumbersome process. Jessica Filipovic, Head of Go-to-Market Strategy and Operations at Jacquard, highlighted the time-saving benefits from utilizing Peerbound’s AI powered story creation: "The time savings with Peerbound are huge. We accomplished much more than we would have on our own." 

One of the standout features for Jacquard was Peerbound's ability to dig deeper into customer stories. Jessica noted, "Peerbound helped us surface great quotes from our customers and insights we didn't know about, allowing us to dig deeper into their stories and how Jacquard has been helping them as a brand." This added depth and nuance to the customer stories, making them more compelling and valuable.

Automation Efficiencies 

Not only did Peerbound’s AI story composer surface the most valuable insights from customer interviews, but also intelligently summarized long responses into concise, impactful quotes. Verity Jennings was particularly impressed with this feature: "I was really impressed with how Peerbound pulled out the key quotes from the transcript and summarized long responses from customers into concise sentences. Finding and cleaning the quotes alone would have taken a human copywriter a lot longer to produce themselves."

Additionally, Peerbound's platform allowed Jacquard to manage all their interviews and transcripts in one centralized location. Verity explained, "Having it all summarized and accessible within the platform makes it easy to dip in and grab a testimonial when you need it”.

Improved Quantity and Quality

With Peerbound, Jacquard was able to produce a higher volume of stories in a shorter amount of time. Verity shared, "We have a lot more case studies than we started with, and we now have some amazing quotes on our new website and in sales decks that support the points we're trying to get across with our new messaging.” Jessica also emphasized the efficiency gained: "For anyone that needs to ramp up their customer story output and wants to do it efficiently, I recommend Peerbound." 

By using AI to automate and streamline the customer story creation process, Jacquard was able to tap into the voices of their happy customers to help bring their new brand to life.