DevRev is a modern customer experience platform that makes you better with customers through fast, accurate, and personalized machine intelligence, data, and design. DevRev unifies multiple business apps, accelerates product development, and reduces customer churn.

Customer stories are an essential driver in converting prospects to customers. But with a never ending demand for new stories, DevRev’s marketing team struggled to keep up the pace. After attempting to use tools like ChatGPT to expedite the customer story creation process, it became clear that they needed a purpose-built solution. Aditi Mishra, product marketing lead at DevRev, shared how Peerbound transformed their story creation process while maximizing output.

Facing Challenges with Homegrown Solutions

DevRev uses customer stories in the sales process to show prospects what life with DevRev could look like. Aditi Mishra explained, “By highlighting the success of customers that look similar to our prospects, we can show them that this isn't our first rodeo.” But the time-consuming and labor-intensive process of creating these stories was a major blocker in keeping up with the pace of the sales team’s demand: “We always struggled with not having enough case studies, not having the right case studies, and not being able to produce new ones fast enough."

To fix the situation, DevRev first tried using AI tools like ChatGPT to improve their process. But this didn’t allow them to get as hands-off and move as fast as they needed. As Aditi recalled, "Even when I used ChatGPT to help me draft the stories, there was still so much back and forth to prompt the AI to do things differently and cleanup needed on my end. Plus, converting that case study into slides was a whole other exercise involving other teams.” Put simply, “The process was incredibly time consuming before Peerbound.”

Unlocking Speed and Reliability with Peerbound

Peerbound offered a solution that significantly streamlined the customer story creation process for DevRev. Aditi was impressed by the efficiency Peerbound brought to the table.

In addition to receiving a higher quality output from Peerbound’s AI story composer, DevRev now has more reliable text-based transcripts from Peerbound. “I used to spend a lot of time cleaning up transcripts because the Zoom transcripts were usually pretty bad, often missing words or meaning. That entire process has been eliminated with Peerbound because the quality of the transcripts is great.”

Improving Outputs for Business Growth

The results of using Peerbound have been transformative for DevRev. "The time savings with Peerbound have been huge for us. In product marketing, we're always pulled in a lot of different directions. Peerbound makes it easy for us to stay on top of case studies, which is always a priority," Aditi shared.

With the quality of the output improved, DevRev has also reduced the need for extensive manual edits and reviews, allowing new team members to ramp up quicker. "I often become the blocker on a lot of things because I need to review and approve. With Peerbound, I feel confident in the output without going through line by line. Now when new people join the team, they can jump right in and start creating case studies themselves." 

Aditi also highlighted the collaborative nature of the relationship with Peerbound, stating, "Working with the Peerbound team has been awesome. Our suggestions and ideas are always addressed, making it feel like a truly collaborative partnership."

In conclusion, Peerbound has proven to be an invaluable tool for DevRev, enabling them to save time while accelerating revenue through an increased quantity and quality of customer stories at the sales team’s disposal. As Aditi succinctly put it, "The whole world is trying to adopt AI as fast as possible, and Peerbound is an awesome solution for marketers looking to maximize their output and positively impact business growth.”