Grafted is a marketing agency that specializes in crafting customized, data-driven strategies to amplify brand impact and drive growth. Their expert team helps businesses connect with their audiences through innovative marketing solutions and targeted campaigns.
Potential clients often ask Grafted for case studies, testimonials, or references to verify their previous work. Unfortunately, Grafted didn't have these resources readily available.
The Challenge
Potential clients, especially in the enterprise, always want to learn about Grafted's previous work. This often meant asking past clients to connect directly with prospects, which put a strain on both the Grafted team and their clients.
Grafted realized this wasn’t scalable and needed to create customer stories to showcase their work and attract larger clients. However, the daily demands of managing the business left little time for this crucial task. Jackson Yomogida, Co-Founder of Grafted, explained, "We've had customer stories on the back burner for about two years. I knew we needed good case studies, but managing the business and clients always took priority."
Choosing Peerbound
Grafted needed a streamlined process for creating and showcasing customer stories without straining internal resources. "Once Peerbound came around, it was super clear it was going to be a game changer for us," Jackson noted.
Peerbound's AI-generated customer stories provided Grafted with on-demand access to the validation needed to attract larger clients. Jackson noted, "The impact of Peerbound has been significant in providing validation to larger enterprise-level brands. Sharing excerpts from the case studies with prospective clients has been incredibly helpful in securing new deals."
Jackson also praised the clarity and professionalism of the Peerbound team: "Peerbound has been amazing to work with. The work ethic and communication were very clear. It was a 10 out of 10 experience for me."
Results Achieved
The results of working with Peerbound were immediate and substantial. The customer stories helped Grafted secure a six-figure contract by providing crucial validation to prospective clients. "I know for a fact that the customer stories we generated with Peerbound were make or break for a six-figure contract with a client," Jackson said. "Without those references, we wouldn't have secured that deal."
The customer stories also helped Grafted stand out against competitors and win new business. Jackson explained, "The stories we generated with Peerbound helped us beat out the competition because the client team felt reassured knowing other companies chose Grafted and saw success."
Conclusion
Peerbound provided Grafted with a much-needed solution to create and showcase customer stories, greatly enhancing their ability to attract and secure new clients with minimal effort involved. Jackson Yomogida concluded, "I didn't realize how much we were missing out on before having these customer stories from Peerbound. Seeing their impact in helping us close new business, it's incredibly valuable for us."
Sunny Manivannan