Amperity is a customer data platform that helps businesses unify and manage their customer data from various sources. By creating a complete and accurate view of each customer, Amperity enables companies to personalize marketing, improve customer experiences, and drive growth with data-driven insights.

Jennifer Thompson, a seasoned customer marketer at Amperity, emphasized the critical need for customer stories and the difficulties in producing them efficiently. "One of the biggest needs is customer stories, and there's always a problem with scale," she explained. The traditional process of creating customer stories was time-consuming and resource-intensive, often taking months to complete.

The Struggle To Scale

Amperity's primary challenge was the inefficiency in generating customer stories, which could take several months from end-to-end. "Before, it would take me a week to actually sit down and write the case study, longer if I was able to use a contract writer," Jennifer noted. The need for a more efficient solution was evident.

Throughout her extensive experience in customer marketing, Jennifer had tried various tools and methods to streamline the process, including survey tools. But surveys involved many steps and stakeholders, and didn’t produce the results they needed: “With the survey tools, I had to position the questions in the perfect way to get the type of response I needed, conduct internal reviews before we could send them out, and then hope that we’d get a few quotes that were usable.” The effort vs. impact ratio was missing the mark. As Jennifer reflected, “Even then, we still didn’t have enough information to create a results focused case study.”

Accessing AI-Powered Efficiencies

Peerbound’s AI story creation was just what Amperity needed to scale their customer marketing efforts. As Jennifer put it, "Peerbound is solving a very critical need that hasn't been addressed in the market. The tool and the team are amazing, and they are solving a problem I've spent thousands of dollars and hours throughout my career trying to fix." 

The ability to upload a variety of videos to the platform and automatically generate customer stories with impactful quotes pre-selected was a game-changer for Amperity.

Driving Results with Peerbound

With Peerbound in place, Amperity’s customer marketing team has unlocked significant benefits to drive business growth and efficiency:

1. Efficiency Gains: "Peerbound has allowed us to quickly generate quotes for press releases and product launches, significantly reducing back and forth with internal teams and customers," Jennifer shared. This allows the team to focus on other critical tasks and produce more customer stories in less time.
   
   

2. Quality and Consistency in Output: Peerbound's automated process ensures that the customer stories are consistent and aligned with Amperity's voice. "Peerbound identifies advocates and provides a wealth of impactful quotes. I've gotten more substantial quotes from Peerbound than from any survey tool," Jennifer noted.
   
   

3. Increased Advocacy Pipeline: The platform enables Amperity to build an advocacy pipeline efficiently. "Peerbound helps us scale our advocacy pipeline by identifying advocates and creating an efficient system to fill gaps in our customer stories," Jennifer explained.
   
   

4. Integration with Existing Tools: Peerbound's integration with tools like Gong and Salesforce further streamline the process. "Peerbound's Gong integration means we can identify new advocates previously unknown to us to, build our advocate pipeline, and diversify our customer stories," Jennifer highlighted.

   
   

In conclusion, Amperity’s ability to identify advocates and generate customer stories using the power of Peerbound’s AI platform helps them scale their customer marketing efforts efficiently and effectively. "I honestly can't imagine running a customer marketing program without Peerbound," Jennifer concluded.