Headquartered in Indianapolis, IN, USA, Stitch is a premier consultancy focused on helping marketers maximize the value they get from the Braze customer engagement platform. Stitch partners with marketers to facilitate migrations, provide implementation services, and optimize engagement strategies with Braze.
As a fast-growing services business in a competitive market, compelling customer stories are a cornerstone in Stitch’s go-to-market strategy, helping them achieve:
Shorter Sales Cycles: By providing credible, real-world examples of success, customer stories build trust and enable quicker decision-making with potential clients.
Higher Conversion Rates: Equipping the sales team with a robust library of customer stories, Stitch can tailor presentations that resonate with potential clients, increasing conversion rates.
Upsell and Cross-Sell Opportunities: Demonstrating the value delivered to existing clients paves the way for upselling additional services and cross-selling new solutions.
Stronger Partner Relationships: Well-documented success stories reinforce the benefits of partnerships, encouraging further collaboration and co-selling opportunities.
However, Stitch grappled with the challenge of creating and managing a robust library of customer stories, case studies, and solution-based content. With a small team, the manual process of producing and maintaining these materials was overwhelming and time-consuming.
The Content Creation Challenge
Before this partnership, Stitch's customer story creation was bottlenecked by a lack of resources and the inefficiency of manually transcribing calls and drafting stories. Bri Jones, Vice President of Marketing at Stitch, noted a significant improvement after partnering with Peerbound. "The volume of stories we produced in the last quarter would have taken us a whole year to create before Peerbound,” she said.
Emily Flandermeyer, Solution Marketing Manager at Stitch, highlighted the time savings Peerbound offers. She said, "Peerbound has been incredibly helpful in transcribing calls and generating a structured initial draft. What once took hours and multiple listens now takes minutes, almost completely eliminating the challenge of starting a compelling story."
Partnering with Peerbound
Faced with these hurdles, Stitch sought solutions to streamline their content creation process and discovered Peerbound. Peerbound's ability to quickly transcribe calls and generate structured drafts provided immediate relief. Emily praised the ease and efficiency Peerbound introduced: "Peerbound taking the first run at generating a structured draft and getting a really nice start is great. We only have to make minimal edits rather than starting from scratch."
Bri Jones emphasized the collaborative spirit: "My favorite feature of Peerbound is the team. They've been a delight to work with, always flexing to our needs and implementing feedback quickly, often creating something even better than what we recommended."
Quantifiable Results and Future Prospects
Once implemented, Peerbound quickly became indispensable for Stitch. It not only sped up content creation but also increased the volume and quality of output. "The volume of stories, case studies, and solutions we've captured has increased dramatically," Bri Jones remarked. This surge was particularly impressive as it was achieved with the same team size that previously struggled with content demands.
With more high-quality customer stories available, Stitch can more effectively engage with partners, customers, and prospects to communicate the benefits of working together.
Looking ahead, Stitch is eager to further leverage Peerbound to unlock positive sentiment from within regular customer check-ins to further capitalize on the positive customer feedback they hear. "Rather than asking for a one-to-one call where we're asking case study questions,” Jones shared, “we can use existing meetings and have something ready in five minutes. It's great to get customer stories without making it a huge burden on the customer."
With Peerbound's innovative solutions and top-notch customer support, Stitch has overcome its content creation challenges and is accelerating revenue generation with customer stories. "Having a good library of customer stories on hand for our team, channel partners, customers, and prospects to refer back to is invaluable. These stories help us validate our benefits and provide quick, credible references for anyone considering working with Stitch," said Jones.
Sunny Manivannan